USA Mobile Marketing News and Trends

by Michael Armstrong

USA Mobile Marketing NewsIs the USA leading the mobile marketing revolution?  Thats a tough question to answer.

Its pretty obvious that the United States and US companies are creating most of the technology and innovation in the mobile marketing space.  New mobile marketing technologies are evolving from more US based companies that any other part of the world.

The US economy has almost always lead the way into new technologies and mobile marketing is also the case.  How long can the USA lead the way in mobile?

As a small business owner, you need to keep learning about mobile marketing and make that important determination if and when you will initiate your own mobile marketing strategy.

Below I have added some of the recent mobile marketing related news from around the web.  Stay up to date and plan your strategy.

Mobile Phone Marketing News & Trends from around the Web

Get some very solid mobile marketing tips – read below!

5 Tips for International Mobile Companies Entering the US Market – Mobile Marketing Watch

Mobile Marketing Watch5 Tips for International Mobile Companies Entering the US Market – Mobile Marketing Watch – A common misconception is that commercial success in the U.S. mobile market relies predominantly on a strong product or service. The truth is, …

Like any other marketing campaign, you need to be able to measure its success.  Mobile is moving toward more tracking and measuring capabilities.

US mobile marketing buyers call for improved ROI measurement

http://www.procurementleaders.com

A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96% of US marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85%

Mobile Payments is going to be a HUGE advancement when it finally standardizes.  Read below to understand the potential.

Forrester: US Mobile Payments to Reach $90 Billion in 2017

http://www.mobilemarketingwatch.com

Mobile payments have been all the topical rage this week at the National Retail Federation's 102nd Annual Convention and EXPO. While this burgeoning trend in.

How do you create a mobile marketing strategy.  I know, its not an easy question to answer.

Mobile Marketing? Of Course! But How? | Wood Street News & Blog

http://www.woodst.com

Mobile Marketing -  Of course… but how? Mobile is now a mainstream marketing channel. Its not becoming one, it is one… “…in 2012, the U.S. saw a 55% increase in smartphone subscriptions to …98 million…,representing

How does the USA compare to other countries when it comes to mobile?   Read below and learn.

How USA Mobile Use Compares Internationally – Msgme Blog

http://blog.msgme.com

Take advantage of easy-to-implement mobile marketing strategies, such as multiple-channel calls to action (e.g. QR Code + SMS) and variable flows (triggered according to phone type), to ensure that all customers enjoy the

Mobile Analytics is a big topic since the need to calculate ROI in the mobile space is so important.  Read Below to Learn more!

comScore Gives Mobile Analytics a Major Boost | Mobile Marketing

http://www.mobilemarketingwatch.com

Supporting its focus on measuring the multi-platform behaviors of todays connected consumers, comScore says its U.S. mobile measurement assets now include big data from major mobile segments of the population.

Get some good mobile marketing ideas below!

Five Easy Tips to Kick-start Mobile Marketing – UpCity

http://upcity.com

But just when you thought it was time to sleep, theres another technology and marketing opportunity too good to pass up. Mobile. Its here and growing fast. With over 300 million cellphones in the US, mobile marketing for

Surprise, more and more people are buying smart phones! Click below to find out just how many!

Pew: Mobile device ownership soars in the U.S.Mobile Marketing

http://www.bizreport.com

Ownership of mobile devices, such as smartphones and tablets, is up significantly from a year ago, according to new figures released by the Pew Research Centers Project for Excellence in Journalism.

If your looking for reasons why mobile marketing matters, here are 5 of them for you, just click below.

5 Reasons Why Mobile Must Matter in 2013 | Digital Bar & Grill

http://digitalbarandgrill.com

Having said that, and in spite of the compelling mobile usage stats noted below in “Reach”, how is it that less than 2% of all U.S. marketing spending, or just $2.6 billion, currently goes toward mobile advertising (eMarketer)?

Mobile Advertising in the space that is generating the most revenue.  Just how much, click below to find out!

US Mobile Advertising Spending [CHART]

http://trends.e-strategyblog.com

eMarketer expects overall spending on mobile advertising in the US to rise 180% this year to top $4 billion. in Advertising,Mobile Marketing,Online Behavior. PinExt US Mobile Advertising Spending, 2010 2016 [CHART] lg

Are you thinking about attending a mobile marketing related event or conference this year?  Here is a great list of them!

Mobile events 2013: best mobile conferences, great discounts and

http://mobithinking.com

Where: New York, USA. * Organized by: Mobile Marketing Association. * Who's speaking: Home Depot, Carat, Anheuser-Busch InBev, M&C Saatchi, eMarketer, Flurry, Nielsen, xAd, Flurry, iCrossing, Vibes, Google * How much: US $999 to

Here is a comprehensive list of SMS Gateways, great info!

List of SMS gateways

http://www.wikipedia.org/wiki/List of SMS gateways

 

QR Code - Take this post Mobile!
The use of QR Codes in the USA are taking off in popularity.  Scan this QR code to take this post mobile.  Does your small business marketing plan include a QR code marketing strategy?
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