Mobile Advertising

Email Marketing Versus SMS Text MessagingDid you know that mobile phone users in the USA lead the world in reading emails on their smartphones?  For some time email marketing open rates have been dropping on computers and growing rapidly on mobile phones.

Businesses interested in getting into the profitable mobile marketing business need to understand that email marketing is still a large component to a comprehensive mobile marketing strategy.

This means that the emails your sending need to be formatted to show up on smatphone’s and the links within your emails, the places your sending these people, need to also be mobile friendly websites.

If you want to learn more about how email marketing is going mobile, view this full post and infographic! Continue Reading

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