Small Business Mobile Apps

by Michael Armstrong

Small Business Mobile Apps

Small Business Mobile Apps: How to Build Mobile Apps

The mobile application market is experiencing tremendous growth, and small business mobile apps are no exception. Along with growth in the mobile app industry has come growth of low-cost alternatives to mobile app development. Even if you’re a small business looking to expand via a mobile application, there are great ways to go about getting one that won’t break the bank.

Small Businesses that are taking advantage of Mobile Apps

  • Restaurants
  • Salons & Spas
  • Nightclubs & Bars
  • Golf Courses
  • Retail Stores
  • Realtors
  • Healthcare Organizations

Not every business requires a lot of functionality in its mobile app, especially for a first launch. The biggest consideration is that the app engages with your customers, and then you can later build off of your customer response and expand the app or add new apps. This makes getting a first app off the ground much easier than if you dream too big before it’s necessary.

There are programs out there that allow everyday people to build a mobile application. These can be done through HTML, customizable templates, or drag-and-drop platforms. These are great programs that are worthy of consideration, especially if you aren’t picky and just want to introduce an app that will do the basics and engage your customers.

Using any of the available programs and templates out there has its pros and cons. You may sacrifice on functionality, and there may be additional costs added on with the end product. You may also sacrifice by having to take more time getting the application developed, especially if you are new to app building.

Mobile App Training Free

Another way to go about mobile app development is to outsource the job. Outsourcing has a variety of pros going for it, including cost savings on overhead by not hiring in house employees. You also save on salary costs, because an outsourced employee can be paid only for the job that needs to be done, and payment is negotiated ahead of time. Outsourced employees are not liable to a clock and are more likely to work odd hours in order to get the job done on time.

There are great places for outsourcing on the web. One such site is oDesk. oDesk brings contractors and employers together, enabling them to work together as if you were in the same office, without the costs of being in the same office. At oDesk, contractors looking for work sign on and demonstrate their expertise through various tests offered by the oDesk platform. As an employer, you can require your prospective contractors to take tests you think are important. For example, there are tests offered by oDesk that demonstrate competency in mobile app development. You can also search for contractors based on past employment evaluations. Hire as many contractors as you want, or hire only one. At oDesk, it’s completely up to you.

Elance offers a similar hiring experience. Thousands of contractors are registered on Elance. A business owner can easily search through the listings by desired payment, area of expertise, and past evaluations. At Elance, employers can approve work that has been done before paying for it, ensuring that you don’t pay for work you find unsatisfactory.

With sites like oDesk and Elance, you can outsource your mobile app development and still remain in control of the app that is produced. Since either platform affords you the chance to work closely with your chosen contractor, you are able to let them know exactly what you want your app to do, and how you want it to enhance your business and grow your mobile marketing strategy.


United States Mobile Marketing is taking off in popularity.  Small Businesses all over the USA in cities like LA, San Francisco, Dallas and Miami need to look into a mobile marketing strategy such as:

  • SMS Marketing
  • Mobile Apps
  • Mobile Websites
  • Mobile Phone Advertising

There are quite a few of USA mobile marketing companies, but before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

If you own a small business in the United States, take advantage of our FREE USA MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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